Job introduction

Job title: Senior Digital Marketing Manager

A bit about us:

Liverpool City Region Destination Partnership (LCRDP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicating the city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.

Lead the Digital Future of a Global Destination

Liverpool City Region is one of the UK’s most recognisable and influential destination brands—known worldwide for its culture, creativity and unforgettable visitor experiences. As the Liverpool City Region Destination Partnership we promote all six Local Authorities as a world-class place to live, work, visit, study and invest.

We are now looking for an innovative and strategic Senior Digital Marketing Manager to shape, evolve and elevate our digital presence, leading the development of digital platforms, content, campaigns and customer experience that connect audiences locally, nationally and internationally.

If you’re a digital leader who loves using data, creativity and technology to drive engagement and growth, this is an exciting opportunity to make your mark.

The role:

As Senior Digital Marketing Manager, you will lead the design and delivery of LCRDP’s Digital Marketing Strategy, ensuring our digital channels—from websites and apps to social media and e-communications—are engaging, user-centred and effective at driving visitor numbers and revenue growth.

You’ll manage a dedicated digital team, oversee a significant multi-channel budget, and act as the digital lead for major campaigns, events, and destination promotion.

This is a hands-on, strategic role in a fast-paced environment where you will champion innovation, improve user experience and support the wider ambitions of the Destination Management Plan.

• Develop and deliver the Digital Marketing Strategy to increase engagement, visitor growth and customer retention
• Lead all digital channels including website, app, e-communications and social media, ensuring high-quality content and a seamless user experience
• Create and manage paid digital media campaigns, influencer activity and digital elements of wider marketing campaigns
• Use analytics tools to monitor performance, report on trends and drive data-led improvements.

  · Oversee digital budgets ensuring efficient spend and strong ROI

• Manage relationships with third-party suppliers and ensure SLAs are met

• Support stakeholders across the organisation with expert digital advice and guidance

Our offer to you:

• At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression - opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes 
• Drive Time – a salary sacrifice car lease scheme
• Family friendly policies with enhanced leave  
• Discounted Gym Memberships 
• Employee Volunteering Scheme 
• Medicash 

Next steps:
Closing date: midnight on Tuesday 31st March 2026
Shortlisting date: Tuesday 7th - Thursday 9th April 2026
Interview date: Tuesday 14th April 2026
Interview type: First round interviews (question based) followed by second interview in person and presentation

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

If you would like any further information or an informal discussion, please contact pcarroll@liverpoolcityregiondp.com.

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role. 

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.

Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications.  Please ensure you complete your full profile, work and education history in Tribepad.

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.